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Proceeding Through the Methods of SEO

Proceeding Through the Methods of SEO

SEO, also known as page positioning, includes website optimization and other marketing activities related to adapting to Google’s guidelines those factors that affect the ranking of positions in SERP (Search Engine Result Page). It is a process aimed at improving the website tiktok ads manager, so that it generates valuable organic traffic based on the best keywords for a given industry. It is now standard that SEO services are combined with UX to achieve a dual goal: to satisfy both users and search engine algorithms. SXO (Search Experience Optimization) is a new way of work of marketers, it focuses on improving the position and increasing conversion at the same time by adjusting the website to the user’s preferences and increasing their engagement. You would need to know what is seo as well.

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SEO and positioning – are they the same?

Opinions in Poland are divided. Some believe that these terms are used interchangeably; others say that SEO is just website optimization tiktok marketing malaysia, as one of the positioning elements next to linkbuilding and analytics.

In the world, SEO is understood as any activity aimed at increasing visibility in organic search results. Taking into account the division into on-page SEO and off-page SEO, we can say that this theory is true, which means that the concepts of SEO and website positioning are the same and mean internet marketing leading to stable and high positions in the SERP.

SEO and SEM, on the other hand, are two different concepts. SEM is a broader term. Search Engine Marketing means marketing in search engines. SEM includes activities aimed at acquiring traffic from free and paid (Google Ads advertising) search results.

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How the Google search engine works

Internet search engines work around the clock, collecting information from websites around the world and organizing it. It is a three-step process that involves searching web pages, indexing them, and then ranking them for specific keywords using search algorithms.


Search engines use automated scripts to search the web for information. Crawlers systematically visit each site on the list, navigating to internal and external links. They pay close attention to new sites and existing content that has changed. Robots create a constantly expanding map of related pages.


After finding a page, the bot downloads (and / or renders) it. Algorithms automatically decide which of those sites to index. The bot organizes this content into categories including images, CSS and HTML , text and keywords etc., which allows it to understand the content of the website. It then stores this information in the index.


In the final step, search engines search the index and return the most relevant search results for each query. Google uses a whole series of algorithms to determine your position in search results.

Knowing how search engines work allows you to understand what affects the effectiveness of positioning and effectively implement SEO activities.

What do SEO activities involve?

Website optimization (SEO) includes a number of activities (on-site and off-site) that make the website more visible on Google and useful for recipients. On-page SEO is something you have full and total control over, while this is not always the case with off-page SEO. First things first.